Contact & About

Learn about the authors and get in touch.

JL

James Little

Co-author

James has spent over 15 years in the affiliate and performance marketing industry. He has deep expertise in browser extension compliance, attribution fairness, and the technical standards that underpin the affiliate channel. He is passionate about creating a level playing field where publishers, networks, and advertisers can all thrive.

BE

Ben Edelman

Co-author

Ben is a recognised authority on online advertising practices, affiliate marketing compliance, and consumer protection in digital commerce. His research and advocacy have been instrumental in shaping industry standards around transparency, fair attribution, and the ethical use of client-side software in affiliate programmes.

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