Contact & About

Learn about the authors and get in touch.

JL

James Little

Co-author

James is the Group Commercial Director at TopCashback and has spent over 20 years in the affiliate industry. He has deep expertise in browser extensions, tracking, attribution and the technical standards that underpin the affiliate channel. He is extremely passionate about the channel and creating a level playing field where publishers, networks, and advertisers can all thrive.

BE

Ben Edelman

Co-author

Ben is a recognised authority on online advertising practices, affiliate marketing compliance, and consumer protection in digital commerce. His research and advocacy have been instrumental in shaping industry standards around transparency, fair attribution, and the ethical use of client-side software in affiliate programmes.

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